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Welcome to our online event Digital Transformation at Lightspeed! Make sure you get your free tickets today. Tune in and switch between the different tracks by clicking one of the track selector buttons on April 28th.
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Track 1: Digital strategy in unusual times

In these exceptional times, companies are facing a lot of new challenges. In this track you will gain more insights into how digital can support your company in times like these.

Track 2: Digital marketing & data

Digital marketing is continuously developing. Understand the latest digital marketing trends regarding performance measurements and tooling, LinkedIn advertising and digital marketing strategy.

Track 3: Digital transformation

In expert talks and a case study you’ll learn how digital creates new or modifies existing business processes, culture and customer experiences to meet the evolving business and market needs.

Event agenda

14:00 GMT+1
English 30 min

Welcome
Digital strategy in unusual times

While the world is under the spell of the COVID-19 virus, affecting thousands across many countries, businesses try to secure continuity and have to prepare for a new normal. What changes can be expected and how can you prepare, using digital as survival strategy.
Janinka Feenstra
Host & Consultant
TRIMM
English 30 min
Track 1: Digital strategy in unusual times
14:30 GMT+1
Dutch 25 min

How to create a customer dedicated battleplan in these times

In this talk Mark will address the often overlooked questions around the customer centric operations in times of crisis: how to stay customer dedicated if at the same time we need to survive with our business? He will share models and tools from his consultancy practice that can help with this challenge.
Mark Geljon
Managing Partner
GriDD
Track 2: Digital marketing & data
14:30 GMT+1
English 25 min

LinkedIn advertising: essential in every B2B marketers’ campaign strategy

Learn about the opportunities LinkedIn has to offer for B2B marketers. Find out what targeting options there are, what is the best campaign approach for lead generation and how to set up successful LinkedIn campaigns yourself.
Cynthia Kuipers
Digital Marketeer
TRIMM
Track 3: Digital transformation
14:30 GMT+1
Dutch 25 min

Generate value in B2B with self-care portals: grow together with your customers

Efficiently serving your customers, relieving sales and account managers so they have more time for their core activities, breaking silos within your organization and generate more business from existing relations. Using the Grolsch case as an example, we will show you how a portal contributes to achieving your goals in terms of customer loyalty and financial performance.
Jeroen Wijnholds
Consultant
TRIMM
Track 1: Digital strategy in unusual times
15:00 GMT+1
Dutch 25 min

Digital strategy in a day

Developing your company’s strategy often takes months. And in some cases defining a digital strategy takes months too. We believe that, with the right approach, developing your digital strategy could be done in a day. Jorens and Läslo are experienced in running strategy-sessions, Janinka is going to find out how they manage to come up with great results in such a short time.
Läslo Hut
Consultant
TRIMM
Janinka Feenstra
Host & Consultant
TRIMM
Jorens Thomassen
Managing Director
TRIMM
Track 2: Digital marketing & data
15:00 GMT+1
English 25 min

Making data actionable

We are constantly flooded with data from many different sources. Getting real tangible value from this data proves to be challenging. In this presentation we are going to look at some concrete do's and don'ts on how to make data work for you and make it actionable.
Christian van den Berge
Consultant
TRIMM
Track 3: Digital transformation
15:00 GMT+1
English 25 min

Secure, simple and fast application access Webcast from home

We started accelerating online platforms worldwide in 2006. The world changed and security became more important over time. Today, working from home has changed many lives. In the following presentation, we will share how we can help make websites secure and work from home safely.
Bas Greevink
Consultant Hosting & Security
TRIMM
Track 1: Digital strategy in unusual times
15:30 GMT+1
Dutch & English 25 min

Digital events: takeaways

In times of COVID-19 events are being cancelled worldwide. But: congresses and summits can be organized online as well! We will guide you through the world of digital events with many tips and tricks. Organize your first online event and just go digital!
Läslo Hut
Consultant
TRIMM
Track 2: Digital marketing & data
15:30 GMT+1
Dutch 25 min

Accelerate business growth with a Digital Marketing Canvas

The Digital Marketing Canvas is a practical guide to develop a digital strategy for your organization. It can be used at any time and for various organizations. Different stakeholders in the company can join the brainstorm, to collectively fill out the Digital Marketing Canvas. It’s a perfect starting point for your digital strategy.
Mycke Boers
Digital Marketeer
TRIMM
Track 3: Digital transformation
15:30 GMT+1
English 25 min

Digital transformation: how to accelerate

Strategy, People, Process and Technology. These are the main elements of digital transformation. In this talk Michiel aims at clarifying these issues and therefore enabling organisations to speed up their digital transformation.
Michiel Verheij
Consultant
TRIMM
16:00 GMT+1
English 30 min

LIVE! Panel discussion and Q&A

Läslo Hut
Consultant
TRIMM
Janinka Feenstra
Host & Consultant
TRIMM
Jeroen Wijnholds
Consultant
TRIMM
English 30 min
16:30 GMT+1
English 10 min

Closure remarks and recap

Janinka Feenstra
Host & Consultant
TRIMM
English 10 min

Connect with speakers

Jeroen Wijnholds
Jeroen Wijnholds
Consultant
TRIMM
Get in touch
Läslo Hut
Läslo Hut
Consultant
TRIMM
Get in touch
Cynthia Kuipers
Cynthia Kuipers
Digital Marketeer
TRIMM
Get in touch
Christian van den Berge
Christian van den Berge
Consultant
TRIMM
Get in touch
Mycke Boers
Mycke Boers
Digital Marketeer
TRIMM
Get in touch
Michiel Verheij
Michiel Verheij
Consultant
TRIMM
Get in touch
Mark Geljon
Mark Geljon
Managing Partner
GriDD
Get in touch
Jorens Thomassen
Jorens Thomassen
Managing Director
TRIMM
Get in touch
Bas Greevink
Bas Greevink
Consultant Hosting & Security
TRIMM
Get in touch
Janinka Feenstra
Janinka Feenstra
Host & Consultant
TRIMM
Get in touch